The 1 minute marketing plan for those who don’t know where to start:
1. Customer: Who are you wanting to reach? Be as specific as possible.
2. Channel: In what channel/medium will you be able to reach them? What resources do you have at your disposal?
3. Content: What can you share that will mean something to your customer (teach, educate, enlighten, inform or entertain them), and be relevant to the channel? Be mindful of why people are engaged in the channel, and find the fine line between what you want to say and what your audience wants to hear about.
In that order, just get started.