The simple gift your clients will actually appreciate this Christmas

This time of year brings a lot of pressure on businesses to show their appreciation in appropriate ways to their customers.

Corporate gifting can be contentious, with the potential to be kitsch and embarrassing, expensive and irrelevant, and a big fat waste of money.

But you don’t need to spend big to say something meaningful.

Have you read a great business book recently? Why not share it, along with a personal note about how it helped you, with your top clients?

After all, everyone needs a good book to read at the bach and the beach.

Extreme Ownership , a favourite of my clients this year, is written by two Navy SEALs, who demonstrate how to apply powerful leadership practices from the battlefield to business and life.

What book have you read recently that you think your clients would appreciate?

Alternatively, you could give your customers the gift of giving, through The Good Registry.

Let us help you delight your customers: