This time of year brings a lot of pressure on businesses to show their appreciation in appropriate ways to their… Read more The simple gift your clients will actually appreciate this Christmas
The 1 minute marketing plan for those who don’t know where to start: 1. Customer: Who are you wanting to… Read more The 1 Minute Marketing Plan
While I was catching up with one of my clients this morning, he mentioned that earlier in the week he… Read more One thing every business owner can do right now to increase sales (and it costs nothing)
Republished on The Marketing Association CX seems to be making its way to the lips of marketers again lately, driven… Read more Why Customer Experience Doesn’t Start With Your Customers
Slice by slice of course. So let’s think of marketing and communications strategy as a cake. There are a hundred… Read more How Do You Eat a Whole Cake?
Not all measures of success and failure are created the same, and in marketing we are often on the back… Read more How to Measure What Matters
We have all seen the scattergun approach to business – a salesperson does a really good job of selling their… Read more Why the Scattergun Approach Works (and why it doesn’t)
Hopefully I don’t offend or ostracize too many people with this one, but here goes… Digital is a channel –… Read more Why Digital is not a Strategy
While attending the Customer Experience Management conference in Australia last year, I was lucky enough to hear from leaders in… Read more What, So What, Now What?