Whether you find it difficult to come up with ideas, or you find it difficult to know what to do… Read more Need help generating content ideas?
The relationship between sales and marketing is similar to yin and yang
The original 4 P’s of the marketing mix developed in the 1960’s – Product, Place, Price and Promotion, have been… Read more Have we missed the most important P?
Described as the “Most highly anticipated slide deck in Silicon Valley”, every year Mary Meeker releases her slideshow outlining the… Read more Meeker’s Internet Trends 2019 and What it Means for Business
This time of year brings a lot of pressure on businesses to show their appreciation in appropriate ways to their… Read more The simple gift your clients will actually appreciate this Christmas
The 1 minute marketing plan for those who don’t know where to start: 1. Customer: Who are you wanting to… Read more The 1 Minute Marketing Plan
While I was catching up with one of my clients this morning, he mentioned that earlier in the week he… Read more One thing every business owner can do right now to increase sales (and it costs nothing)
Republished on The Marketing Association CX seems to be making its way to the lips of marketers again lately, driven… Read more Why Customer Experience Doesn’t Start With Your Customers
Slice by slice of course. So let’s think of marketing and communications strategy as a cake. There are a hundred… Read more How Do You Eat a Whole Cake?
Not all measures of success and failure are created the same, and in marketing we are often on the back… Read more How to Measure What Matters