The purpose of this blog is to share quick thoughts, tips and tricks that help focus communications and marketing on who, where and when it matters.

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You can find all our blogs below:

  1. Quick tip: How do You Eat a Whole Cake?
  2. Quick tricks: How to Measure What Matters
  3. Quick tip: Why the Scattergun Approach Works (and Why it Doesn’t)
  4. Quick thought: Why Digital is Not a Strategy
  5. Quick tip: What, So What, Now What?
  6. Quick thought: Why Customer Experience Doesn’t Start With Your Customers