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SHARPER SHERPA

Marketing Adventures, Not Ordeals

Category: Marketing

Five Tips to help Small Businesses Start to Acquire Customers Through Marketing

Posted on January 13, 2020January 27, 2020 by staceyriordan

You’ve got a product or service people are willing to pay money for and now you need to start finding buyers outside of your direct circles of influence. You’re keen to start marketing, have plenty of ideas and capable hands to help you execute.

Three Key Things Small Businesses Must Avoid at All Costs When Looking to Start Acquiring New Customers Through Marketing

Posted on January 13, 2020January 14, 2020 by staceyriordan

You’ve got a product or service people are willing to pay money for and now you need to start finding… Read more Three Key Things Small Businesses Must Avoid at All Costs When Looking to Start Acquiring New Customers Through Marketing

#1 Mistake Small Business Make When Looking to Acquire New Customers (and how to avoid it)

Posted on January 13, 2020January 14, 2020 by staceyriordan

You’ve got a product or service people are willing to pay money for, now you need to start finding buyers outside of your direct circles of influence. You know this means you need to start marketing, but may not be sure where to start.

Have we missed the most important P?

Posted on September 5, 2019 by staceyriordan

The original 4 P’s of the marketing mix developed in the 1960’s – Product, Place, Price and Promotion, have been… Read more Have we missed the most important P?

Meeker’s Internet Trends 2019 and What it Means for Business

Posted on June 19, 2019June 19, 2019 by staceyriordan

Described as the “Most highly anticipated slide deck in Silicon Valley”, every year Mary Meeker releases her slideshow outlining the… Read more Meeker’s Internet Trends 2019 and What it Means for Business

The simple gift your clients will actually appreciate this Christmas

Posted on December 6, 2018December 6, 2018 by staceyriordan

This time of year brings a lot of pressure on businesses to show their appreciation in appropriate ways to their… Read more The simple gift your clients will actually appreciate this Christmas

The 1 Minute Marketing Plan

Posted on December 3, 2018October 13, 2019 by staceyriordan

The 1 minute marketing plan for those who don’t know where to start: 1. Customer: Who are you wanting to… Read more The 1 Minute Marketing Plan

One thing every business owner can do right now to increase sales (and it costs nothing)

Posted on November 30, 2018December 3, 2018 by staceyriordan

While I was catching up with one of my clients this morning, he mentioned that earlier in the week he… Read more One thing every business owner can do right now to increase sales (and it costs nothing)

Why Customer Experience Doesn’t Start With Your Customers

Posted on August 12, 2018November 20, 2018 by staceyriordan

Republished on The Marketing Association CX seems to be making its way to the lips of marketers again lately, driven… Read more Why Customer Experience Doesn’t Start With Your Customers

How Do You Eat a Whole Cake?

Posted on November 16, 2017November 16, 2017 by staceyriordan

Slice by slice of course. So let’s think of marketing and communications strategy as a cake. There are a hundred… Read more How Do You Eat a Whole Cake?

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Recent Posts

  • Five Tips to help Small Businesses Start to Acquire Customers Through Marketing
  • Three Key Things Small Businesses Must Avoid at All Costs When Looking to Start Acquiring New Customers Through Marketing
  • #1 Mistake Small Business Make When Looking to Acquire New Customers (and how to avoid it)
  • Have we missed the most important P?

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