New Market Positioning for EROAD

Off the back of the 2015 Health and Safety at Work Act, EROAD wanted to expand their brand and market positioning from a sole focus on the heavy truck transport industry to include corporate car fleets.

Sharper Sherpa:

  • Created new brand positioning messaging and material for EROAD, which expanded on, and included, their current positioning in the heavy truck transport industry.
  • Created new market positioning documentation for the sales force which included reasons and rationale for corporate fleet owners to buy EROAD
  • Worked with web designers and the internal team to ensure that the new market and brand positioning was clearly articulated across a website refresh, with messaging which was used for more than two years: