New Product Launch for Origin IT

  • I designed and delivered campaign for Origin IT‘s new security service that involved direct and digital marketing, along with video content and PR
  • I worked with Les Mills International (LMI) to test the defenses of their cyber security and create the following video.
  • PR activity that surrounded the video achieved
    a 30 second interview on TV3 news.
  • Coverage from the National Business Review established a relationship which saw Origin as the “go-to” for any IT security commentary.
  • The campaign delivered 15x ROI in leads from existing clients and new prospects.
The video we produced in association with Les Mills International. Read more about the activity here

In mid 2019, Origin IT was bought by The Instillery, to create a complete end to end IT business.