- I designed and delivered campaign for Origin IT‘s new security service that involved direct and digital marketing, along with video content and PR
- I worked with Les Mills International (LMI) to test the defenses of their cyber security and create the following video.
- PR activity that surrounded the video achieved
a 30 second interview on TV3 news.
- Coverage from the National Business Review established a relationship which saw Origin as the “go-to” for any IT security commentary.
- The campaign delivered 15x ROI in leads from existing clients and new prospects.
In mid 2019, Origin IT was bought by The Instillery, to create a complete end to end IT business.