New Product Launch for Origin IT

  • I designed and delivered campaign for Origin IT‘s new security service that involved direct and digital marketing, along with video content and PR
  • I worked with Les Mills International (LMI) to test the defenses of their cyber security and create the following video.
  • PR activity that surrounded the video achieved
    a 30 second interview on TV3 news.
  • Coverage from the National Business Review established a relationship which saw Origin as the “go-to” for any IT security commentary.
  • The campaign delivered 15x ROI in leads from existing clients and new prospects.
https://origin.wistia.com/medias/a0fzeka1eq?wtime=0
The video we produced in association with Les Mills International. Read more about the activity here

In mid 2019, Origin IT was bought by The Instillery, to create a complete end to end IT business.