We can help you with:

  • Virtual or Freelance Marketing Management – The “go-to” person for everyone from sales to product to support to design to executives to “go- to” for marketing advice and support.
  • Business Value Proposition Articulation – A clear and succinct way to explain your business edge, is one of the hardest things to get right, though this is needed to set the tone and direction of the rest of your key messaging and marketing approach.
  • Marketing Strategy – incorporating business, sales and customer strategies into an actionable marketing “plan on a page”.
  • Marketing Audits – documenting existing marketing activities, sales processes and funnels, looking for opportunities to make quick wins and strategic investments.
  • Brand Strategy and Delivery – Being the single point of contact for external parties to deliver a new brand, or a refreshed brand, that helps the business take the next step in their growth journey. Read more about how Sharper Sherpa helped Origin IT here.
  • Website Audit – Looking through the existing website through the eyes of a customer and producing a report on areas of quick wins and longer term investments needed, to help generate more leads.
  • Content Strategy and Calendar – Creating an overarching framework for content to be generated and delivered.
  • Content and Collateral Development – From videos to brochures to product sheets to LinkedIn articles to blogs to press releases to web copy, Sharper Sherpa can help. Check out my writing portfolio here.
  • Campaign Design and Delivery – When you need resource to achieve a particular goal through a campaign, Sharper Sherpa can help. Case study for a campaign delivered for Round the Bays is here.
  • New Product Launch – Gaining traction in the marketplace isn’t a matter of creating something awesome and it going viral… there’s a bit of thinking and leg work involved, read how a product launch Sharper Sherpa delivered made the TV3 news here.
  • Change Campaign – Engaging and educating an audience through a business change, sometimes requires its own focus. Read about how Sharper Sherpa helped Stuff communicate a potentially costly change to their advertisers here.