Described as the “Most highly anticipated slide deck in Silicon Valley”, every year Mary Meeker releases her slideshow outlining the… Read more Meeker’s Internet Trends 2019 and What it Means for Business
Republished on The Marketing Association CX seems to be making its way to the lips of marketers again lately, driven… Read more Why Customer Experience Doesn’t Start With Your Customers
Slice by slice of course. So let’s think of marketing and communications strategy as a cake. There are a hundred… Read more How Do You Eat a Whole Cake?
Not all measures of success and failure are created the same, and in marketing we are often on the back… Read more How to Measure What Matters
We have all seen the scattergun approach to business – a salesperson does a really good job of selling their… Read more Why the Scattergun Approach Works (and why it doesn’t)
Hopefully I don’t offend or ostracize too many people with this one, but here goes… Digital is a channel –… Read more Why Digital is not a Strategy