You’ve got a product or service people are willing to pay money for and now you need to start finding buyers outside of your direct circles of influence. You’re keen to start marketing, have plenty of ideas and capable hands to help you execute.
Described as the “Most highly anticipated slide deck in Silicon Valley”, every year Mary Meeker releases her slideshow outlining the… Read more Meeker’s Internet Trends 2019 and What it Means for Business
Slice by slice of course. So let’s think of marketing and communications strategy as a cake. There are a hundred… Read more How Do You Eat a Whole Cake?
We have all seen the scattergun approach to business – a salesperson does a really good job of selling their… Read more Why the Scattergun Approach Works (and why it doesn’t)