Described as the “Most highly anticipated slide deck in Silicon Valley”, every year Mary Meeker releases her slideshow outlining the… Read more Meeker’s Internet Trends 2019 and What it Means for Business
The 1 minute marketing plan for those who don’t know where to start: 1. Customer: Who are you wanting to… Read more The 1 Minute Marketing Plan
While I was catching up with one of my clients this morning, he mentioned that earlier in the week he… Read more One thing every business owner can do right now to increase sales (and it costs nothing)
Not all measures of success and failure are created the same, and in marketing we are often on the back… Read more How to Measure What Matters
We have all seen the scattergun approach to business – a salesperson does a really good job of selling their… Read more Why the Scattergun Approach Works (and why it doesn’t)
While attending the Customer Experience Management conference in Australia last year, I was lucky enough to hear from leaders in… Read more What, So What, Now What?